The Texture by Next Issue app brings all the benefits of a print magazine to the digital world, so everyone can enjoy curated content wherever they are.
Next Issue, the previous name of Texture, was launched in 2012 as a digital magazine app.
Over 200 magazines could be read through the service by paying a subscription fee. As a joint venture, Next Issue Media was created by Condé Nast, Hearst Magazines, Meredith Corporation, News Corp, Rogers Media, and Time Inc.
The company offered mobile reading apps for iOS, Android, and Kindle Fire HD.
Its Canadian service was introduced by Rogers Communications in 2013. The app was launched in French the following year.
Kohlberg Kravis Roberts provided $50 million in financing to Next Issue Media in December 2014.
It changed its name from Next issue to Texture in September 2015 and relaunched in October 2015. Publishers received $15 million from Texture that year.
Next Issue is an app that, for a fee, lets you read all kinds of digital magazines. Magazine subscribers get full access to the magazine library for an annual fee, similar to Netflix.
The next issue app first appeared on Android in 2012, and then went on to appear on iPad and Windows devices, though it’s been ages since any updates have been received.
This all changes with the relaunch of the app, which now comes with a new look, new functions, and a new name: “Texture.
Apple Inc. announced on March 12, 2018, that it had signed an agreement to acquire Texture for a sum that has not been disclosed.
Apple introduced Apple News+ in March 2019, and Apple News subscription service provides a similar service.
Unlike Texture, Apple News+ is only available for Apple iOS and macOS devices; Apple News+ replaced Texture on May 28, 2019.
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Although the app’s concept and price ($10/month and up) remain the same, individual articles are more popular than whole issues. To begin, there is a new section called “New and Noteworthy. by a team of editors.
A team from that organization also curates “Curated Collections,” which are collections of stories gathered around a particular theme. As an alternative, you can also curate stories and save them to your collection.
The new approach of Next Issue is in some ways similar to that of Netflix and Spotify. It is possible to read the same two fashion magazines repeatedly or to use collections compiled by people with good taste.
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You can mark entire magazines as favorites and have the app download new editions automatically when they appear.
However, Next Issue, owned by a small number of traditional media companies like Conde Nast, understands that people get their news by way of Twitter, Facebook, and weblogs.
It was important for Next Issue to make Texture resemble a home page to the extent that you’re used to clicking on random links. That is exactly what Next Issue has done.
You can also access an archive of more than 15,000 back issues and 500,000 stories, as well as separate articles from their original publications, via the site’s built-in search feature.
Entering “marathon” in a search engine results in articles from both Runner’s World and Running Times.
Publishers will no doubt appreciate this since new readers are always welcome. Getting as many people as possible to read their stories is an incentive for Next Issue Media.
When comparing Texture to Netflix, it’s important to remember that one of the reasons Netflix is so appealing is that it helps us discover new content.
Similarly, Netflix’s algorithm makes it great, cable television’s TV guide makes it compelling, and Texture leads you to read things you would not otherwise find.
In the same week that Apple launched its news app, Texture arrives with a completely different approach. It’s free, though it only allows you to access web articles.
That means you’ll get some magazine stories but never whole issues. The fact that Apple does not charge anything might seem to make it the winner.
You will still need to pay for magazines through subscriptions or at newsstands regardless of how Texture’s monthly fee is structured. Use Apple News or an app similar to Flipboard if you read news sites primarily.
Texture’s $10 fee isn’t too steep if you download several titles per month, and it’s easy to justify after you download several titles per month.
Subscriptions for monthly magazines starting at $10 per month are available in the US and Canada.